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| About Barista Coffee |
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History: |
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Barista Coffee was found in 1997 by Eddy Liu who once served
in China Airline, and this opportunity enabled him to travel
around the world visiting hundred of coffee shops in Europe
and United States. His irresistible passion for coffee culminated
in opening the first coffee store in March 1997, a prelude of
Barista Coffee’s legend. |
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Barista Coffee is a family owned company without deep pocket
as those of IPO’s company, but our priceless passions, know-how,
and customer’s loyalty sustained us to open 32 stores in less
than 5 years island wide. Our success hastened the pace of Starbucks
Coffee to enter Taiwan market in 1998, now Barista Coffee being
considered a major competitor to Starbucks in Taiwan. |
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Our Espresso drinks are, on average, more expensive than those
of Starbucks by 40 cents, but it won’t keep customers form buying
our coffee. Instead, it successfully differentiates the market,
the students and the young going to Starbucks, but the white
collars and professionals choose Barista Coffee for a stronger
and flavorful cup. Just like the way Colombian coffee presents
a striking contrast with Brazil’s in terms of quality. That’s
why Colombian coffee attracts a premium of 10 cent a pound over
other arabica coffee. Those who care for quality will choose
Colombian coffee, however, if you concern the cost, Brazil’s
is a good choice. By means of distinguishing the niches from
the same market, everybody wins and laughs. During these five
years, we adopt this philosophy to develop coffee market successfully,
regardless of the threat from the giant. |
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Roasting plant and productivity： |
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We don’t import roasted beans or have other roasters supply
our need, because none of them share the same passion as we
do in roasting the green beans. We count on our own masters
to insure the highest quality and freshness of dark roasted
coffee, which is the biggest weapon to compete with Starbucks.
Our roasting plant is equipped with a Probat L25, each batch
25 kilo, and a new Probat G120 with 120 kilo each batch is under
installment. Barista Coffee had roasted 500 tons of coffee in
nearly 5 years, and the quantity will be increasing with the
new stores opened either in Taiwan or near future in China.
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In addition to providing our stores freshly roasted beans,
we also OEM for domestic TransAsia Airway, besides; our subsidiary
brand “Legendary” and “ESP” sell well in supermarket and shopping
mall. We roasted 200 tons of coffee last year. |
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Style and Menu： |
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Though Barista Coffee derived its name form Italian word “Barista”
meaning “Bartender” in English, our stores have been more Seattle’s
style than Italian, Jazz music with blue notes playing all day
in every store. Our Caffe Latte, Cappuccino, Americano, Frio
series, iced Latte, and hot tea find great favor in Taiwan.
Furthermore, we brought in new product “Bagel Burger” two years
ago remaining popular these days. We plan to introduce new product
“Rainbow Tortilla” to our customers in coming months. Only by
continuously inventing flavorful drinks and delicious pastries,
can we stay competitive with the giant. Happily, we have a professional
team to innovate our menu every few months. |
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Exclusive Publication to Romance
Customers： |
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Stepping inside Barista Coffee, you can smell the savory aroma
diffused by deep roasted beans, enjoy excellent cups of Espresso
drinks, taste lots of mouth-watering pastries, and most exclusively
is to read our special editions《Coffee Times》to enrich your
minds. We publish《Coffee Times》every few months to make Barista
fans well abreast of newly trends in coffee field , educate
our customers on coffee history and teach them how to brew a
good cup of coffee. As a result, their interesting in specialty
coffee was thus aroused, and our faithful customers often go
back with highly satisfactions both in minds and palates. |
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Globalization： |
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The trends of specialty coffee have been booming for years
globally, Barista Coffee is planning to tap this budding market
in China and Hong Kong. On the other hand, we don’t rule out
the possibility to cooperate with foreign companies to develop
the oversea market as long as our partners share the same passion
and care for excellent cup of coffee as we do. |
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Our endeavor to promote specialty coffee has won recognition
abroad. Marta Lucia Ramirez De Rincon, Colombia Minister of
Foreign Trade, invited Eddy Liu to attend as guest speaker of
the seminar “ Asia and Australia, A New Economic Frontier for
Colombia” on November 20, 2001 in Bogota. The speech Eddy Liu
delivered at the seminar was《Introduction to Taiwan: A Growing
Market for Coffee》to acquaint the coffee growers with opportunity
in Taiwan. Barista Coffee was the first Chinese coffee company
to have this honor erecting a commercial bridge between both
sides. |
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Mission：the Most Respected
Chinese Coffee Brand |
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Barista Coffee does believe quality is more important than
quantity in developing the band’s value. We have no intention
to be the biggest Chinese-owned coffee company but we will try
our best to be the most respected Chinese coffee brand either
in Taiwan or in China. This is a sacred mission our 400 passionate
baristas waiting to fulfill. |
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